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Loyalty deutsch

loyalty deutsch

Übersetzungen für loyalty im Englisch» Deutsch-Wörterbuch von PONS Online: loyalty to, loyalty discount rebate, product loyalty, to question sb's loyalty, to take. Viele übersetzte Beispielsätze mit "customer loyalty" – Deutsch-Englisch Wörterbuch und Suchmaschine für Millionen von Deutsch-Übersetzungen. Englisch-Deutsch Übersetzung für customer loyalty und Beispielübersetzungen aus technischen Dokumentationen. Kundenbindung, Instrumente zu.

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Orthographically similar words royalty. Aus dem Umfeld der Suche fealty , resignedness , faithfulness , allegiance , uxoriousness. Forum discussions containing the search term winning over the consumer - die Kundenbindung Last post 22 Apr 06, Last post 17 Sep 05, Please let me know how woud you write above attenntion-catcher.

It… 5 Replies loyalty schemes - na Last post 06 Nov 04, Last post 02 Jan 12, The day after the action, crowds gathered in front of the Re… 4 Replies Citizenship and loyalty Last post 29 Apr 10, It's not feasible to be a citizen of more than one country?

Ca Replies double loyalty, dual loyalty Last post 01 Nov 08, Surprise , which includes a licensed prize from movies, television, and video games in every 29—gram bag.

Aaron Montgomery Ward's mail order catalog created a network that included mailing, mail order, telemarketing, and social media.

Mail order pioneer Aaron Montgomery Ward knew that by using the technique of selling product directly to the consumer at appealing prices could, if executed effectively and efficiently, revolutionize the market industry and therefore be used as an innovative model for marketing products and creating customer loyalty.

In Lester Wunderman identified, named, and defined "direct marketing". Wunderman — considered to be the father of contemporary direct marketing — is behind the creation of the toll-free number [22] and numerous mail order based loyalty marketing programs including the Columbia Record Club, the magazine subscription card, and the American Express Customer Rewards program.

On May 1, American Airlines launched the first full-scale loyalty marketing program of the modern era with the AAdvantage frequent flyer program.

Many airlines and travel providers saw the incredible value in providing customers with an incentive to use a company exclusively and be rewarded for their loyalty.

Within a few years, dozens of travel industry companies launched similar programs. The AAdvantage program now boasts over million members.

Raines, Tusculum University, under professor Robert Heoke. The early part of really saw the rise of Card Linked Offers CLOs as a new loyalty marketing technique for brands, retailers and financial institutions, stemming from a rise in popularity of both mobile payment and coupons.

After consumers make a purchase at the designated retail location, the savings appeared are credited directly to their bank, credit card or PayPal account.

As such, CLOs eliminate point-of-sale integration, mail-in rebates and paper coupons. Offers are typically based upon consumer preferences and previous purchase history.

Many loyalty programs have changed the way consumers interact with the companies from which they purchase products or services from and how much consumers spend.

Many consumers in the US and Europe have become quite accustomed to the rewards and incentives they receive by being a "card carrying" member of an airline, hotel or car rental program.

In addition, research from Chris X. Moloney shows that nearly half of all credit card users in the US utilize a points-based rewards program.

In recent years, the competition for high income customers has led many of these loyalty marketing program providers to provide significant perks that deliver value well beyond reward points or miles.

These perks have become as important to many travelers as their reward miles according to research. In his book, Loyalty Rules!

Reichheld purports that the measurement of company advocates, or promoters, is the strongest single measurable correlation between customers and corporate performance.

Moloney has presented new findings Loyalty World London that showed a magnetic value to a company to promote and measure customer referrals and advocacy via research and marketing.

The loyalty business model relies on training of employees to achieve a specific paradigm: Loyalty marketing is an extension of that effort, relying upon word-of-mouth and advertising to draw upon the positive experiences of those exposed to loyalty business model inspired ventures to attract new customers.

Fred Reichheld makes the point in his books that one can leverage the "power of extension" to draw new customers.

The rapid expansion of frequent-flyer programs is due to the fact that loyalty marketing relies on the earned loyalty of current customers to attract new loyalty from future customers.

Incentive programs that are exclusive must strike a balance between increasing benefits for new customers over any existing loyalty plan they are currently in and keeping existing customers from moving to new plans.

Hallmark did this through devising a program that directly rewarded customers not only for buying merchandise and utilizing Hallmark.

The most recent loyalty marketing programs rely on viral marketing techniques to spread word of incentive and inducement programs through word of mouth.

From Wikipedia, the free encyclopedia. Marketing Marketing Marketing Management Key concepts. Behavioral targeting Brand ambassador Broadcasting Display advertising Drip marketing In-game advertising Mobile advertising Native advertising New media Online advertising Out-of-home advertising Point of sale Printing Product demonstration Promotional merchandise Publication Visual merchandising Web banner Word-of-mouth.

Archived from the original on Archived from the original on 23 May Retrieved 22 November Kellogg legacy Promotional Marketing content from Chief Marketer".

Moloney "Winning Your Customer's Loyalty: Retrieved from " https: Business models Customer loyalty programs Marketing strategy.

In Lester Wunderman identified, named, and defined "direct marketing". Wunderman — considered to be the father of contemporary direct marketing — is behind the creation of the toll-free number [22] and numerous mail order based loyalty marketing programs including the Columbia Record Club, the magazine subscription card, and the American Express Customer Rewards program.

On May 1, American Airlines launched the first full-scale loyalty marketing program of the modern era with the AAdvantage frequent flyer program.

Many airlines and travel providers saw the incredible value in providing customers with an incentive to use a company exclusively and be rewarded for their loyalty.

Within a few years, dozens of travel industry companies launched similar programs. The AAdvantage program now boasts over million members.

Raines, Tusculum University, under professor Robert Heoke. The early part of really saw the rise of Card Linked Offers CLOs as a new loyalty marketing technique for brands, retailers and financial institutions, stemming from a rise in popularity of both mobile payment and coupons.

After consumers make a purchase at the designated retail location, the savings appeared are credited directly to their bank, credit card or PayPal account.

As such, CLOs eliminate point-of-sale integration, mail-in rebates and paper coupons. Offers are typically based upon consumer preferences and previous purchase history.

Many loyalty programs have changed the way consumers interact with the companies from which they purchase products or services from and how much consumers spend.

Many consumers in the US and Europe have become quite accustomed to the rewards and incentives they receive by being a "card carrying" member of an airline, hotel or car rental program.

In addition, research from Chris X. Moloney shows that nearly half of all credit card users in the US utilize a points-based rewards program.

In recent years, the competition for high income customers has led many of these loyalty marketing program providers to provide significant perks that deliver value well beyond reward points or miles.

These perks have become as important to many travelers as their reward miles according to research. In his book, Loyalty Rules!

Reichheld purports that the measurement of company advocates, or promoters, is the strongest single measurable correlation between customers and corporate performance.

Moloney has presented new findings Loyalty World London that showed a magnetic value to a company to promote and measure customer referrals and advocacy via research and marketing.

The loyalty business model relies on training of employees to achieve a specific paradigm: Loyalty marketing is an extension of that effort, relying upon word-of-mouth and advertising to draw upon the positive experiences of those exposed to loyalty business model inspired ventures to attract new customers.

Fred Reichheld makes the point in his books that one can leverage the "power of extension" to draw new customers. The rapid expansion of frequent-flyer programs is due to the fact that loyalty marketing relies on the earned loyalty of current customers to attract new loyalty from future customers.

Incentive programs that are exclusive must strike a balance between increasing benefits for new customers over any existing loyalty plan they are currently in and keeping existing customers from moving to new plans.

Hallmark did this through devising a program that directly rewarded customers not only for buying merchandise and utilizing Hallmark.

The most recent loyalty marketing programs rely on viral marketing techniques to spread word of incentive and inducement programs through word of mouth.

From Wikipedia, the free encyclopedia. Marketing Marketing Marketing Management Key concepts. Behavioral targeting Brand ambassador Broadcasting Display advertising Drip marketing In-game advertising Mobile advertising Native advertising New media Online advertising Out-of-home advertising Point of sale Printing Product demonstration Promotional merchandise Publication Visual merchandising Web banner Word-of-mouth.

Archived from the original on Archived from the original on 23 May Retrieved 22 November Kellogg legacy Promotional Marketing content from Chief Marketer".

Moloney "Winning Your Customer's Loyalty: Retrieved from " https: Business models Customer loyalty programs Marketing strategy. Webarchive template wayback links Articles with Spanish-language external links.

Views Read Edit View history. This page was last edited on 22 September , at This he attributed to "odious" associations that the subject had with nationalism , including Nazism , and with the metaphysics of idealism , which he characterized as "obsolete".

However, he argued that such associations were faulty and that the notion of loyalty is "an essential ingredient in any civilized and humane system of morals".

Additional aspects enumerated by Kleinig include the exclusionary nature of loyalty and its subjects. Ladd and others, including Milton R.

Baron , [12] disagree amongst themselves as to the proper object of loyalty—what it is possible to be loyal to , in other words.

Ladd, as stated, considers loyalty to be interpersonal, and that the object of loyalty is always a person.

In the Encyclopaedia of the History of Ideas , Konvitz states that the objects of loyalty encompass principles, causes, ideas, ideals, religions, ideologies, nations, governments, parties, leaders, families, friends, regions, racial groups, and "anyone or anything to which one's heart can become attached or devoted".

Baron agrees with Ladd, inasmuch as loyalty is "to certain people or to a group of people, not loyalty to an ideal or cause".

She argues in her monograph , The Moral Status of Loyalty , that "[w]hen we speak of causes or ideals we are more apt to say that people are committed to them or devoted to them than that they are loyal to them".

Kleinig agrees with Baron, noting that a person's earliest and strongest loyalties are almost always to people, and that only later do people arrive at abstract notions like values, causes, and ideals.

He disagrees, however, with the notion that loyalties are restricted solely to personal attachments, considering it "incorrect as a matter of logic ".

Stephen Nathanson, professor of Philosophy at Northeastern University , states that loyalty can be either exclusionary or non-exclusionary ; and can be single or multiple.

Exclusionary loyalty excludes loyalties to other people or groups; whereas non-exclusionary loyalty does not. People may have single loyalties, to just one person, group, or thing, or multiple loyalties to multiple objects.

Multiple loyalties can constitute a disloyalty to an object if one of those loyalties is exclusionary , excluding one of the others. However, Nathanson observes, this is a special case.

In the general case, the existence of multiple loyalties does not cause a disloyalty. One can, for example, be loyal to one's friends, or one's family, and still, without contradiction, be loyal to one's religion, or profession.

In addition to number and exclusion as just outlined, Nathanson enumerates five other "dimensions" that loyalty can vary along: Loyalties differ in basis according to their foundations.

They may be constructed upon the basis of unalterable facts that constitute a personal connection between the subject and the object of the loyalty, such as biological ties or place of birth a notion of natural allegiance propounded by Socrates in his political theory.

Alternatively, they may be constructed from personal choice and evaluation of criteria with a full degree of freedom.

The degree of control that one has is not necessarily simple; Nathanson points out that whilst one has no choice as to one's parents or relatives, one can choose to desert them.

Loyalties differ in strength. They can range from supreme loyalties, that override all other considerations, to merely presumptive loyalties, that affect one's presumptions, providing but one motivation for action that is weighed against other motivations.

Nathanson observes that strength of loyalty is often interrelated with basis. Loyalties differ in scope. They range from loyalties with limited scope, that require few actions of the subject, to loyalties with broad or even unlimited scopes, which require many actions, or indeed to do whatever may be necessary in support of the loyalty.

Loyalty to one's job, for example, may require no more action than simple punctuality and performance of the tasks that the job requires.

Loyalty to a family member can, in contrast, have a very broad effect upon one's actions, requiring considerable personal sacrifice. Extreme patriotic loyalty may impose an unlimited scope of duties.

Scope encompasses an element of constraint. Where two or more loyalties conflict, their scopes determine what weight to give to the alternative courses of action required by each loyalty.

Loyalties differ in legitimacy. This is of particular relevance to the conflicts among multiple loyalties. People with one loyalty can hold that another, conflicting, loyalty is either legitimate or illegitimate.

In the extreme view, one that Nathanson ascribes to religious extremists and xenophobes for examples, all loyalties bar one's own are considered illegitimate.

The xenophobe does not regard the loyalties of foreigners to their countries as legitimate while the religious extremist does not acknowledge the legitimacy of other religions.

At the other end of the spectrum, past the middle ground of considering some loyalties as legitimate and others not, according to cases, or plain and simple indifference to other people's loyalties, is the positive regard of other people's loyalties.

Finally, loyalties differ in the attitude that the subjects of the loyalties have towards other people.

Note that this dimension of loyalty concerns the subjects of the loyalty, whereas legitimacy, above, concerns the loyalties themselves. People may have one of a range of possible attitudes towards others who do not share their loyalties, with hate and disdain at one end, indifference in the middle, and concern and positive feeling at the other.

Nathanson observes that loyalty is often directly equated to patriotism. He states, that this is, however, not actually the case, arguing that whilst patriots exhibit loyalty, it is not conversely the case that all loyal persons are patriots.

He provides the example of a mercenary soldier, who exhibits loyalty to the people or country that pays him. Nathanson points to the difference in motivations between a loyal mercenary and a patriot.

A mercenary may well be motivated by a sense of professionalism or a belief in the sanctity of contracts. A patriot, in contrast, may be motivated by affection, concern, identification, and a willingness to sacrifice.

Nathanson contends that patriotic loyalty is not always a virtue. A loyal person can, in general be relied upon, and hence people view loyalty as virtuous.

Nathanson argues that loyalty can, however, be given to persons or causes that are unworthy. Moreover, loyalty can lead patriots to support policies that are immoral and inhumane.

Thus, Nathanson argues, patriotic loyalty can sometimes rather be a vice than a virtue, when its consequences exceed the boundaries of what is otherwise morally desirable.

Such loyalties, in Nathanson's view, are erroneously unlimited in their scopes, and fail to acknowledge boundaries of morality. Several scholars, including Duska, discuss loyalty in the context of whistleblowing.

Wim Vandekerckhove of the University of Greenwich points out that in the late 20th century saw the rise of a notion of a bidirectional loyalty—between employees and their employer.

Previous thinking had encompassed the idea that employees are loyal to an employer, but not that an employer need be loyal to employees.

The ethics of whistleblowing thus encompass a conflicting multiplicity of loyalties, where the traditional loyalty of the employee to the employer conflicts with the loyalty of the employee to his or her community, which the employer's business practices may be adversely affecting.

Vandekerckhove reports that different scholars resolve the conflict in different ways, some of which he, himself, does not find to be satisfactory.

Duska resolves the conflict by asserting that there is really only one proper object of loyalty in such instances, the community, a position that Vandekerckhove counters by arguing that businesses are in need of employee loyalty.

John Corvino, associate professor of Philosophy at Wayne State University takes a different tack, arguing that loyalty can sometimes be a vice, not a virtue, and that "loyalty is only a virtue to the extent that the object of loyalty is good" similar to Nathanson.

Vandekerckhove calls this argument "interesting" but "too vague" in its description of how tolerant an employee should be of an employer's shortcomings.

Vandekerckhove suggests that Duska and Corvino combine, however, to point in a direction that makes it possible to resolve the conflict of loyalties in the context of whistleblowing, by clarifying the objects of those loyalties.

Businesses seek to become the objects of loyalty in order to retain customers. Brand loyalty is a consumer's preference for a particular brand and a commitment to repeatedly purchase that brand.

One similar concept is fan loyalty , an allegiance to and abiding interest in a sports team , fictional character , or fictional series. Devoted sports fans continue to remain fans even in the face of a string of losing seasons.

The Bible also speaks of loyal ones, which would be those who follow the Bible with absolute loyalty, as in "Precious in the eyes of God is the death of his loyal ones" Psalms Most Jewish and Christian authors view the binding of Isaac Genesis 22 , in which Abraham was called by God to offer his son Isaac as a burnt offering , as a test of Abraham's loyalty.

Misplaced or mistaken loyalty refers to loyalty placed in other persons or organisations where that loyalty is not acknowledged or respected , is betrayed , or taken advantage of.

It can also mean loyalty to a malignant or misguided cause. Social psychology provides a partial explanation for the phenomenon in the way "the norm of social commitment directs us to honor our agreements People usually stick to the deal even though it has changed for the worse".

Animals as pets have a large sense of loyalty to humans. Famous cases include Greyfriars Bobby , a Skye terrier who attended his master's grave for fourteen years; Hachiko , a dog who returned to the place he used to meet his master every day for nine years after his death ; [25] and Foxie, the spaniel belonging to Charles Gough , who stayed by her dead master's side for three months on Helvellyn in the Lake District in although it is possible that Foxie had eaten Gough's body.

Loyalty Deutsch Video

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Loyalty deutsch -

We are using the following form field to detect spammers. Britisches Englisch Amerikanisches Englisch she paid a high price for loyalty to her boss. Klicken Sie einfach auf ein Wort, um die Ergebnisse erneut angezeigt zu bekommen. Der Chemiegigant war das erste Unternehmen, das an ein mit Sonnenenergie betriebenes Flugzeug glaubte, steuert seither mit technischen Lösungen bei und hat Solar Impulse in den letzten 10 Jahren Loyalität sowie die Fähigkeit sich selbst neu zu erfinden gezeigt, während es gleichzeitig während eineinhalb Jahrhunderten wettbewerbsfähig geblieben ist.. English A brief declaration of his loyalty Sichern Sie Transparenz und Produkttreue — durch Qualität, die unabhängig und neutral zertifiziert wird.. English Does this attitude show loyalty to the European Union?

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